Rotterdam, 20 March 2021 – Can we take a holiday? Anyone who opens a Dutch newspaper this weekend will find a page with huge letters splashed across it that read: magikalopvakantie.nl. It translates to CanWeTakeaHoliday.com and there’s also an English landing page for the URL. On popular radio station Qmusic, a 10-second spot set in a departure hall broadcasts the URL. The questioner is unidentified, but everyone knows the answer to the question. The website immediately makes it clear that you can’t go on holiday yet. You can, however, start counting down to your next holiday, one that that many people are eagerly looking forward to. Travel company Sunweb Group is behind the campaign. The bottom of the website is signed with all their brands, but the following text appears above it:
Can We Take a Holiday?
No, not yet …
but you can start counting down to your next holiday…
You can’t pack up and leave tomorrow, but you can book a holiday with your favourite travel company. You can start the clock on your own anticipation and get everyone at the destination preparing for your arrival. Everyone deserves a great holiday because it’s important to take a break… now more than ever. A holiday can help you recharge, get away from the daily grind and come home with beautiful memories that will last a lifetime.
Mattijs ten Brink, CEO of Sunweb Group, explains the idea behind the website: “Holidays are high on everyone's 2021 wish list, and the need for a holiday is only increasing. Holidays are a time to recharge, unwind and take a break from your daily life. We believe that everyone deserves a great holiday, and our wide portfolio means we can offer everyone a holiday that meets their personal needs. I am confident that we all will be able to go on holiday again soon. That’s another reason why we created this website: to keep everyone informed about the current travel advice.”
Sunweb Group knows that travelling is currently extremely limited or flat out impossible. The campaign is intended to give people perspective, reminding them of the upcoming time when we can all enjoy legendary hospitality at the most beautiful holiday spots. There’s nothing so wonderful as anticipating a holiday. It’s a good idea to start planning one, especially given the flexibility, guarantees and service that travel companies are offering.