Can We Take a Holiday?

Can We Take a Holiday?

A mysterious website is popping up across Dutch and Belgium newspapers and radio

Rotterdam, 20 March 2021 – Can we take a holiday? Anyone who opens a Dutch newspaper this weekend will find a page with huge letters splashed across it that read: magikalopvakantie.nl. It translates to CanWeTakeaHoliday.com and there’s also an English landing page for the URL. On popular radio station Qmusic, a 10-second spot set in a departure hall broadcasts the URL. The questioner is unidentified, but everyone knows the answer to the question. The website immediately makes it clear that you can’t go on holiday yet. You can, however, start counting down to your next holiday, one that that many people are eagerly looking forward to. Travel company Sunweb Group is behind the campaign. The bottom of the website is signed with all their brands, but the following text appears above it:  

Can We Take a Holiday? 
No, not yet … 

but you can start counting down to your next holiday… 

 You can’t pack up and leave tomorrow, but you can book a holiday with your favourite travel company. You can start the clock on your own anticipation and get everyone at the destination preparing for your arrival. Everyone deserves a great holiday because it’s important to take a break… now more than ever. A holiday can help you recharge, get away from the daily grind and come home with beautiful memories that will last a lifetime. 

Mattijs ten Brink, CEO of Sunweb Group, explains the idea behind the website: “Holidays are high on everyone's 2021 wish list, and the need for a holiday is only increasing. Holidays are a time to recharge, unwind and take a break from your daily life. We believe that everyone deserves a great holiday, and our wide portfolio means we can offer everyone a holiday that meets their personal needs. I am confident that we all will be able to go on holiday again soon. That’s another reason why we created this website: to keep everyone informed about the current travel advice.”  

Sunweb Group knows that travelling is currently extremely limited or flat out impossible. The campaign is intended to give people perspective, reminding them of the upcoming time when we can all enjoy legendary hospitality at the most beautiful holiday spots. There’s nothing so wonderful as anticipating a holiday. It’s a good idea to start planning one, especially given the flexibility, guarantees and service that travel companies are offering.  

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About Sunweb Group

As one of the largest travel operators in Europe, Sunweb Group is the driving force behind brands across seven international markets - in the Netherlands, Belgium, Denmark, France, UK, and Germany.

At Sunweb Group, our ambition is to become the leading digital holiday expert. We’ll do this by continuing to develop digital brands that stand out, leading the way for our partners through truly human interactions and ever-expanding hospitality expertise. To achieve this, we’re not afraid to do things differently, shaking up the market and setting new and bolder standards.

Sunweb and Eliza was here are the best-known brands of the group. Sunweb leads the way in online package holidays for sun worshippers and winter sports enthusiasts alike. Eliza was here is focussed on small-scale package travels to unique destinations for the discerning traveller. 

With around 400 employees and more than 250 tour guides and area managers in local destinations, we’re always there for our customers. And as an employer, Sunweb Group are proud of our unique attitude, encouraging our people to develop an open mind, personal growth and to make a meaningful impact every day. 

This combination of our people focussed ethos, centralised management and strong online business model has paid off with more than a million happy customers for Sunweb Group every year. Sunweb Group were acquired by Triton Fund V in February 2019, and we look forward to continuing to make travel a pleasure for millions more. 

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Sunweb Group
Martine Langerak
Head of Communications & PR
Phone: +31 6 531 316 04
E-mail: [email protected]

PR Agency LEWIS 
Kirsten Spoelstra en Willemijn Albers
Phone: +31 20 220 0220
E-mail: [email protected]

Sunweb Group
Schützengasse 4
CH-8001 Zürich
Switzerland