Zürich, June 20, 2020 - The Flemish singer Kate Ryan, known for hits like Désenchantée and Ella Elle L'a, today launches a modern cover of Madonna's summer classic “Holiday”. The new version was recorded in collaboration with travel agency Sunweb Group as part of its as part of its campaign to celebrate June 20th as the International Day of Holidays, the date that travellers are allowed to go on holiday again.
Stream via Spotify and Apple Music, among others
“We need a holiday!”
Talking about the launch of the cover, Kate Ryan said, “Ever since I was a kid, I've been a fan of Madonna. So making a version of one of her songs was a special challenge! My record company, Spinnin Records, put me in touch with the right producers and soon we had a version that really sounded right. ”
"We now have the opportunity to share the entire song, and Sunweb Group's International Day of Holidays is the perfect moment. The lyrics could not be more applicable right now. We all need a break, in complete freedom, without rules and full of fun! We need a holiday!” Says Kate.
About the collaboration with Kate Ryan, Tim van den Bergh CCO of Sunweb Group said: “Kate's song fits perfectly with the positive message we are sending on this International Day of Holidays. We see the campaign as a new beginning and look forward to a summer full of holiday fun. Not just for the Dutch, but for travellers all over the world. ”
About International Day of Holidays
Summer enthusiasts are invited to celebrate the day with the hashtag #jointhecelebration. A special promotion page and a social toolkit have been developed for this. Summer playlists can be listened to on Spotify with songs chosen by travellers that evoke holiday memories. In addition to travellers, Sunweb Group is also callings on the travel industry to celebrate this day with them using the hashtag #jointhecelebration.
Click on this link to watch the music video:
Do you want to see Kate Ryan sing her song "Holiday" live? Tonight at 20:00 there is a live stream with DJ Licious on the Sunweb Facebook page.
About Sunweb Group
Sunweb Group is one of Europe’s largest travel companies, with a turnover of more 600 million euros. The company is the driving force behind brands operating across seven international markets: the Netherlands, Denmark, Sweden, Belgium, the UK, Germany and France. Sunweb is the group’s most well-known brand.
Sunweb is a fully fledged online player with package holidays to sun and winter sports destinations.
Sunweb Group employs approximately 500 people and sends more than 400 tour guides and area managers to assorted holiday destinations in support of its customers. Sunweb Group has a pan-European identity with tour activities in Zurich (headquarters), Rotterdam (back office), Girona (software and web development) and several locations across Europe. The combination of a centralized organization, unique self-contracted content and a strong online business model results in more than one million satisfied Sunweb Group customers every year. Sunweb Group was acquired by Triton Fund V in February of 2019.
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