Reveal new look Team Sunweb for 2019

Reveal new look Team Sunweb for 2019

"Keep Challenging" identity

Along with the new year comes a new distinct look for Team Sunweb. Shifting away from the predominantly white design that has animated the peloton and podiums during the previous years, the team embarks on their new chapter with Craft with a new eye-catching kit design. Once again, all three programs will share the same kit.

Their new Sunweb red colours proudly retain their recognisable two-stripe design for the sixth consecutive year, continuing the team’s reference to their Keep Challenging DNA. Besides the clearly-visible stripes, also KC watermark stripes are added. The left stripe represents the continuous development of the riders both as individuals and as athletes. The right stripe represents the development of the elite sports environment.

New Year, New chapter:

2019 marks the start of a new chapter for Team Sunweb, as they welcome on board a bundle of new (technical) partners including Craft. Craft, a big name in the clothing industry and the team’s new apparel partner will manufacture their state-of-the-art race kit using the latest technologies, with aerodynamics and safety at the core of their designs. Next to race clothing, the Scandinavian brand will also produce all casual and formal clothing for riders and staff.

A Passion for Innovation.

Sharing innovative qualities, Craft, Team Sunweb’s experts and other innovation partners will work closely together to make the next steps in aerodynamics, as well as safety improvements and temperature control through clothing. The protective shorts will continue to be used with more applications of DSM Dyneema’s protective fibres expected in 2019, adding an extra layer of protection to the kit, enhancing safety and confidence.

Contact us
Tim Van den Bergh
Tim Van den Bergh CCO - Chief Commercial Officer, Sunweb Group
Tim Van den Bergh
Tim Van den Bergh CCO - Chief Commercial Officer, Sunweb Group
About Sunweb Group

Sunweb Group is one of the leading travel groups in Europe with more than EUR 600m in turnover. It is the driving force behind numerous brands operating within seven international markets: The Netherlands, Denmark, Sweden, Belgium, United Kingdom, Germany and France. Sunweb is the flagship brand of the group. Sunweb is a pure online player for packaged holidays towards sun and winter sport destinations. Sunweb Group employs approximately 500 individuals and sends more than 400 representatives on to various holiday destinations to support its customers. The Sunweb Group has a pan-European identity with its tour operator activities based in Zurich, headquarters and back-office in Rotterdam, software and web development in Girona and various sales offices around Europe. The combination of a centralized organization, unique self-contracted content and strong online business model has resulted in over one million happy clients for Sunweb Group each year. Sunweb Group was acquired by Triton Fund V in February 2019.

Sunweb Group
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