Reveal new look Team Sunweb for 2019

Reveal new look Team Sunweb for 2019

"Keep Challenging" identity

Along with the new year comes a new distinct look for Team Sunweb. Shifting away from the predominantly white design that has animated the peloton and podiums during the previous years, the team embarks on their new chapter with Craft with a new eye-catching kit design. Once again, all three programs will share the same kit.

Their new Sunweb red colours proudly retain their recognisable two-stripe design for the sixth consecutive year, continuing the team’s reference to their Keep Challenging DNA. Besides the clearly-visible stripes, also KC watermark stripes are added. The left stripe represents the continuous development of the riders both as individuals and as athletes. The right stripe represents the development of the elite sports environment.

New Year, New chapter:

2019 marks the start of a new chapter for Team Sunweb, as they welcome on board a bundle of new (technical) partners including Craft. Craft, a big name in the clothing industry and the team’s new apparel partner will manufacture their state-of-the-art race kit using the latest technologies, with aerodynamics and safety at the core of their designs. Next to race clothing, the Scandinavian brand will also produce all casual and formal clothing for riders and staff.

A Passion for Innovation.

Sharing innovative qualities, Craft, Team Sunweb’s experts and other innovation partners will work closely together to make the next steps in aerodynamics, as well as safety improvements and temperature control through clothing. The protective shorts will continue to be used with more applications of DSM Dyneema’s protective fibres expected in 2019, adding an extra layer of protection to the kit, enhancing safety and confidence.

Contact us
Tim Van den Bergh
Tim Van den Bergh CCO - Chief Commercial Officer, Sunweb Group
Tim Van den Bergh
Tim Van den Bergh CCO - Chief Commercial Officer, Sunweb Group
About Sunweb Group

As one of the largest travel operators in Europe, Sunweb Group is the driving force behind brands across seven international markets - in the Netherlands, Belgium, Denmark, France, UK, and Germany.

At Sunweb Group, our ambition is to become the leading digital holiday expert. We’ll do this by continuing to develop digital brands that stand out, leading the way for our partners through truly human interactions and ever-expanding hospitality expertise. To achieve this, we’re not afraid to do things differently, shaking up the market and setting new and bolder standards.

Sunweb and Eliza was here are the best-known brands of the group. Sunweb leads the way in online package holidays for sun worshippers and winter sports enthusiasts alike. Eliza was here is focussed on small-scale package travels to unique destinations for the discerning traveller. 

With around 400 employees and more than 250 tour guides and area managers in local destinations, we’re always there for our customers. And as an employer, Sunweb Group are proud of our unique attitude, encouraging our people to develop an open mind, personal growth and to make a meaningful impact every day. 

This combination of our people focussed ethos, centralised management and strong online business model has paid off with more than a million happy customers for Sunweb Group every year. Sunweb Group were acquired by Triton Fund V in February 2019, and we look forward to continuing to make travel a pleasure for millions more. 

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Sunweb Group
Martine Langerak
Head of Communications & PR
Phone: +31 6 531 316 04
E-mail: martine.langerak@sunwebgroup.com

PR Agency LEWIS 
Kirsten Spoelstra en Willemijn Albers
Phone: +31 20 220 0220
E-mail: sunwebnl@teamlewis.com

Sunweb Group
Schützengasse 4
CH-8001 Zürich
Switzerland