Ruud Martens new CCO Sunweb Group

Ruud Martens new CCO Sunweb Group

ROTTERDAM, 9 June 2022Sunweb Group, parent company to travel organisations such as Sunweb, Eliza was here, GOGO and Primavera, has appointed Ruud Martens as its Chief Commercial Officer (CCO). As a member of the Board of Management, he will primarily focus on the implementation and further development of the travel company's exciting expansion plans.

Earlier this year, Sunweb Group presented its ambitious growth strategy. It consists of a substantial revenue growth, launching new products, further personalisation, and more sustainable alternatives. For 2022, the goal is to give one million people a well-deserved holiday. Ruud Martens' role, from 15 August 2022, will be crucial for these developments. "To realise our growth strategy, we need the best people at all levels of our organisation," says Sunweb Group CEO Mattijs ten Brink. "In the role of Chief Commercial Officer, Ruud will lead our commercial teams and guide our international expansion. I am pleased that Ruud is joining our team; his expertise and network will certainly contribute to our organisation's continued ambitions for expansion."

Ruud Martens has extensive experience in business-to-consumer and e-commerce environments. As an entrepreneur, he successfully built companies such as independer.nl and, more recently, localroast.nl – both focused on excellent service and a seamless online experience. He will use this experience to support Sunweb Group in its growth: "I have always had a passion for innovation and exceptional customer experience, which is exactly what Sunweb Group stands for! The ambition to further grow this, internationally and for the various brands of one of Europe's largest travel organisations, is a special challenge I am really looking forward to," says Martens.

Ruud Martens
Ruud Martens

Ruud Martens.jpg 14 KB

 

About Sunweb Group

As one of the largest travel operators in Europe, Sunweb Group is the driving force behind brands across seven international markets - in the Netherlands, Belgium, Denmark, France, UK, and Germany.

At Sunweb Group, our ambition is to become the leading digital holiday expert. We’ll do this by continuing to develop digital brands that stand out, leading the way for our partners through truly human interactions and ever-expanding hospitality expertise. To achieve this, we’re not afraid to do things differently, shaking up the market and setting new and bolder standards.

Sunweb and Eliza was here are the best-known brands of the group. Sunweb leads the way in online package holidays for sun worshippers and winter sports enthusiasts alike. Eliza was here is focussed on small-scale package travels to unique destinations for the discerning traveller. 

With around 400 employees and more than 250 tour guides and area managers in local destinations, we’re always there for our customers. And as an employer, Sunweb Group are proud of our unique attitude, encouraging our people to develop an open mind, personal growth and to make a meaningful impact every day. 

This combination of our people focussed ethos, centralised management and strong online business model has paid off with more than a million happy customers for Sunweb Group every year. Sunweb Group were acquired by Triton Fund V in February 2019, and we look forward to continuing to make travel a pleasure for millions more. 

----------------------------------------------------------------------

Sunweb Group
Martine Langerak
Head of Communications & PR
Phone: +31 6 531 316 04
E-mail: [email protected]

PR Agency LEWIS 
Kirsten Spoelstra en Willemijn Albers
Phone: +31 20 220 0220
E-mail: [email protected]

Sunweb Group
Schützengasse 4
CH-8001 Zürich
Switzerland