Sunweb calls on holidaymakers to book summer holidays with a competitor

Sunweb calls on holidaymakers to book summer holidays with a competitor

New Sunweb campaign focuses on support for everyone working in the travel branch and at the numerous holiday destinations

Today, tour operator Sunweb launches a campaign to draw attention to all employees at home and abroad that make holidays possible. Holidays are important to everyone. Not just for the travellers themselves, but also for the thousands of hard-working people at the destinations, who ensure everyone can enjoy an unforgettable holiday and create the greatest memories, is the reasoning behind the campaign.

Plan ahead for the summer

In today’s ‘Book your holiday with TUI’ advertisements in several newspapers in the Netherlands and Belgium, Sunweb calls on consumers to plan ahead for the summer holidays in 2021 and not mothball them. The travel and tourist industry have been hit hard by the corona pandemic and with this campaign the tour operator indicates that every booking now counts for the sector. The campaign is inspired by a recent ad by Burger King urging people to order from other fast-food chains as well.

Tim Van den Bergh, International Brand & Communications Director at Sunweb Group, comments on the campaign: “2020 was a tough year for the travel industry. Not just for Sunweb and other tour operators, but especially so for their local partners and the hard-working people at the many holiday destinations. Without them holidays are not possible and with this appeal we intend to offer them some positive prospects for the future. At the moment, travelling is simply not possible, or hardly possible, but there will be better days ahead when we are able again to enjoy their hospitality at the most wonderful destinations. There is nothing more fun than looking forward to a holiday, which is why planning your summer holiday now is not a bad idea, especially with all the flexibility currently offered by us as tour operators.”

Idea of the campaign

With full-page advertisements in several newspapers, consumers are urged to book their packaged holiday for summer 2021 with TUI, D-reizen, Zoover, Corendon, Eliza was here or another holiday specialist. In addition, social content has been developed to support the campaign online as well. ​

Example page full story: https://www.sunweb.be/nl/boek-bij-tui/english

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About Sunweb Group

As one of the largest travel operators in Europe, Sunweb Group is the driving force behind brands across seven international markets - in the Netherlands, Belgium, Denmark, France, UK, and Germany.

At Sunweb Group, our ambition is to become the leading digital holiday expert. We’ll do this by continuing to develop digital brands that stand out, leading the way for our partners through truly human interactions and ever-expanding hospitality expertise. To achieve this, we’re not afraid to do things differently, shaking up the market and setting new and bolder standards.

Sunweb and Eliza was here are the best-known brands of the group. Sunweb leads the way in online package holidays for sun worshippers and winter sports enthusiasts alike. Eliza was here is focussed on small-scale package travels to unique destinations for the discerning traveller. 

With around 400 employees and more than 250 tour guides and area managers in local destinations, we’re always there for our customers. And as an employer, Sunweb Group are proud of our unique attitude, encouraging our people to develop an open mind, personal growth and to make a meaningful impact every day. 

This combination of our people focussed ethos, centralised management and strong online business model has paid off with more than a million happy customers for Sunweb Group every year. Sunweb Group were acquired by Triton Fund V in February 2019, and we look forward to continuing to make travel a pleasure for millions more. 

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Sunweb Group
Martine Langerak
Head of Communications & PR
Phone: +31 6 531 316 04
E-mail: [email protected]

PR Agency LEWIS 
Kirsten Spoelstra en Willemijn Albers
Phone: +31 20 220 0220
E-mail: [email protected]

Sunweb Group
Schützengasse 4
CH-8001 Zürich
Switzerland