Sunweb Group celebrates holiday season restart with new campaign

Sunweb Group celebrates holiday season restart with new campaign

International Day of Holidays launched as the official start of summer

Zürich, June 18, 2020 - After months of uncertainty, tour operator Sunweb Group * is celebrating  the restart of the holiday season with a new campaign. Saturday, June 20 - the beginning of summer - will be renamed International Day of Holidays by the travel company.

Positive message for the traveller

Sunweb Group will start taking people on holidays again on Friday 19 June, one day before the summer officially start, the perfect time to celebrate the fact that travellers can go on holiday again. 

Tim van den Bergh, CCO of Sunweb Group explains the campaign: “With The International Day of Holidays we want to send a positive message to everyone who loves to travel. As a travel organization, we think it is important to show that we can still welcome everyone to the most beautiful locations. ” The campaign was launched with SPARK, the internal Sunweb Group Agency. “We see the campaign as a new beginning and are looking forward to a great summer.  This is not just for the Dutch, but for travellers all over the world. ”

Co-creative campaign

With the hashtag #jointhecelebration, holiday enthusiasts are invited to celebrate that day – June 20th. A special action page  and a social toolkit have been developed especially for this.  Various playlists are available on  Spotify with songs from travellers that bring back holiday memories and on the International Day of Holidays itself a musical surprise will be revealed via Sunweb Group’s social channels.

Broadly supported initiative

In addition to travellers, Sunweb Group also calls on the travel industry to celebrate this day with them using the hashtag #jointhecelebration. The initiative is widely supported by several partners of Sunweb Group as well as other agencies from different countries. Many popular holiday destinations, including Gran Canaria, Greece, Portugal, Tunisia and Tenerife, are already participating in the initiative.

 * Sunweb Group in the Netherlands includes the brands Sunweb, Eliza was here, Primavera and Gogo.

About Sunweb Group

Sunweb Group is one of Europe’s largest travel companies, with a turnover of more 600 million euros. The company is the driving force behind brands operating across seven international markets: the Netherlands, Denmark, Sweden, Belgium, the UK, Germany and France. Sunweb is the group’s most well-known brand. 

Sunweb is a fully fledged online player with package holidays to sun and winter sports destinations.

Sunweb Group employs approximately 500 people and sends more than 400 tour guides and area managers to assorted holiday destinations in support of its customers. Sunweb Group has a pan-European identity with tour activities in Zurich (headquarters), Rotterdam (back office), Girona (software and web development) and several locations across Europe. The combination of a centralized organization, unique self-contracted content and a strong online business model results in more than one million satisfied Sunweb Group customers every year. Sunweb Group was acquired by Triton Fund V in February of 2019.

Press contact Sunweb Group:

Tim Van den Bergh
Tim Van den Bergh Brand & Communications Director, Sunweb Group

 

About Sunweb Group

Sunweb Group is one of the largest travel operators in Europe with a turnover in excess of €600 million. The company is the driving force behind several brands operating in seven international markets: The Netherlands, Denmark, Sweden, Belgium, Great Britain, Germany and France. Sunweb is the best-known brand of the group. Sunweb is a leading online operator of package holidays to sun and winter sports destinations.

Sunweb Group employs around 500 people and sends more than 400 tour guides and area managers to various holiday destinations to support its customers. Sunweb Group has a pan-European identity with tour operator operations in Zurich (head office), Rotterdam (back-office), Girona (software and web development) and several offices in Europe. The combination of a centralised organisation, unique self-contracted content and a strong online business model has resulted in more than one million satisfied customers for Sunweb Group each year. Sunweb Group was acquired by Triton Fund V in February 2019.

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Sunweb Group
Martine Langerak
Head of Communications & PR a.i.
Phone: +31 6 531 316 04
E-mail: martine.langerak@sunwebgroup.com

PR Agency LEWIS 
Kirsten Spoelstra and Vivianne Eckl
Phone: +31 20 220 0220
E-mail: sunwebnl@teamlewis.com

Sunweb Group
Schützengasse 4
CH-8001 Zürich
Switzerland