Sunweb Group welcomes Roel Wessels as Director Intelligence

Sunweb Group welcomes Roel Wessels as Director Intelligence

Rotterdam, 1 February 2021 – Travel organization Sunweb Group has appointed Roel Wessels (37) as Director Intelligence as of February 1, 2021. In this newly created position, Wessels will contribute to the transformation of Sunweb Group into a data-driven organization where the customer will be even more central than before. Previously, Wessels was Director of Data & Insights at OYO Vacation Homes, where he worked amongst others for the international vacation home rental platform Belvilla. Before joining Belvilla in 2016, Wessels was a Data & Analytics Strategy Consultant at Deloitte Consulting in Amsterdam.

Under Wessels' leadership, Sunweb Group's ambition to digitally transform continues: "In the new strategy of Sunweb Group, Intelligence is a key strategic pillar and I am therefore very pleased that Roel Wessels, will join us as Director Intelligence. I am convinced that, under his leadership and with his experience, Sunweb Group will take the next steps in the field of Intelligence, so that we can realize our ambition to become the leading digital holiday expert”, says Brenda van Leeuwen, CDO of Sunweb Group.

Wessels will work with a team of data analysts, scientists and partners to develop a portfolio of strategic and operational data and analytics projects to develop cutting-edge personalized service offerings that match travelers' behaviors and preferences. "I am thrilled to join Sunweb Group in this newly created position. Over the past four years at Belvilla, I have seen the tremendous opportunities that still exist in the travel and hospitality industry and have made an impact by developing the right analytical capabilities and learning the organization how to best utilize these. Although the global pandemic is still affecting the travel industry, I believe that the travel market will revive and we can once again take full advantage of the huge opportunities in intelligence and data science”, says Roel Wessels.

About Sunweb Group

Sunweb Group is one of the largest travel operators in Europe with a turnover in excess of €700 million. The company is the driving force behind several brands operating in seven international markets: The Netherlands, Denmark, Sweden, Belgium, Great Britain, Germany and France. Sunweb is the best-known brand of the group. Sunweb is a leading online operator of package holidays to sun and winter sports destinations.

Sunweb Group employs around 400 people and sends more than 250 tour guides and area managers to various holiday destinations to support its customers. Sunweb Group has a pan-European identity with tour operator operations in Zurich (head office), Rotterdam (back-office), Girona (software and web development) and several offices in Europe. The combination of a centralised organisation, unique self-contracted content and a strong online business model has resulted in more than one million satisfied customers for Sunweb Group each year. Sunweb Group was acquired by Triton Fund V in February 2019.


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