London, 15th November 2022 – Today, Eliza was here unveils its refreshed brand identity and expands its international offering with more exclusive accommodations now available to UK customers.
The travel provider, known for offering unique holiday experiences off the beaten track, has also refreshed its branding to better reflect the company’s ethos. It includes eye-catching visuals and grabs attention through the power of scent and sound.
More sun, sea and sand
Eliza was here, part of Sunweb Group, was launched in the Netherlands in 2001 and rapidly became the go-to holiday agent for exceptional destinations for customers from Benelux, Denmark. Launched in the UK earlier this year, Eliza was here is bringing its unique Mediterranean experiences to British holidaymakers.
To add to its picturesque and contemporary escape spots away from the crowds, Eliza was here has broadened its selective portfolio with hand-picked boutique accommodations and premium locations within walking distance from a village, a beach or its own private pool.
For those looking for some Spanish sunshine, Eliza was here has added La Bobadilla in Andalusia and Es Pas Formentera Agroturismo in Formentera. Holidaymakers visiting the Costa de Lisboa, in Portugal can now also book a stay in Hotel Immerso, nestled in a green valley in complete harmony with its surroundings.
All these amazing destinations can now be booked via Eliza was here online.
Branding that literally tickles the senses
Simultaneously, the new brand identity is being rolled out across Europe via the website and app, and via out-of-home, display and television advertisements.
To connect with more customers, Eliza was here is expanding its branding with its very own unique scent and sound, in collaboration with Tambr. Together, they have created a sonic brand: a unique sound based on algorithms and AI that delivers recognisable music, putting people in the holiday mood at the click of a button. Eliza was here immediately takes over your senses and can transport you from the office to the beach in a matter of seconds.
In collaboration with iScent, Eliza was here has also developed its own holiday scent based on the Mediterranean destinations that Eliza has to offer, touching upon all the natural elements and tones that come with being on holiday. Research finds that scent can evoke emotion and is often linked to memories, allowing Eliza was here fans to reminisce about their trip of a lifetime. The Eliza was here scent will be available in 200 accommodations and will be offered to guests at the end of their holiday.
"The concept connects to our strategic vision as leading digital holiday expert and meets the needs of the modern consumer. We want to generate demand for remarkable holiday experiences and be an inspiration to holidaymakers across Europe. Eliza was here takes you places, so inspirational brand placement and experience are pivotal here," says Tim van den Bergh, Director Eliza was here.
Personable, familiar and friendly
The Eliza was here logo has also had an exciting refresh. With handwritten copy to deliver an even more personal touch, the brand wants customers to feel as if ‘Eliza’ is making the destination recommendation herself. The new asterisk (*) acts as an instantly recognisable signifier, which is repeated throughout the brand visuals, meaning 'more here' – a reference to the one-of-a-kind destinations and memories that Eliza was here can help customers discover.
The same personable handwritten style is found in the brand's new typography. The original pink-blue colour palette has made way for a combination of pink with softer, natural colours such as beige, yellow and light blue.
The renewed brand positioning aims to support and accelerate the company's growth by positioning Eliza was here as a leading online holiday expert.
"It is our ambition to expand Eliza was here to new markets and to appeal to a wider audience. In order to make this happen, we need a strong and clear digital brand with a consistent and uniform presence across channels," according to Van den Bergh.