Unique holidays close to home thanks to Sunweb Group and Tomorrowland collaboration

Unique holidays close to home thanks to Sunweb Group and Tomorrowland collaboration

Luxurious camping package holidays in familiar DreamVille concept

Zurich, June 15 - Tour operator Sunweb Group makes every effort to give everyone the chance to enjoy invigorating holidays close to home. To that end, and starting today, the company is joining forces with Tomorrowland to offer glamping vacations. In doing so, Sunweb Group is fully committing itself to the project that offers luxurious camping possibilities in the middle of Durbuy’s wonderful nature, harnessing the enchanting power of the famous and familiar DreamVille concept.

Although flying is today once again a safe option, a considerable number of Sunweb Group customers are opting for a vacation in their own country instead. As a good listener, Sunweb Group has already launched several initiatives to meet this desire. The tour operator recently announced its collaboration with Roompot Vacations, for starters, and also participated in the Summerglamp story of A&D Events and Creationz. From now on, customers can book a package holiday to Durbuy, as well.

For this project, Sunweb Group is once again joining forces with Tomorrowland - its trusted collaborator for the famous annual Tomorrowland Winter event - La Petite Merveille and Adventure Valley Durbuy. This new concept offers glamping holidays in DreamVille’s accommodations, but instead of the usual festival campsites in Boom or Rumst, DreamVille is migrating to Durbuy for the summer. This year, the festival campsite is relocating to the beautiful 35-hectare natural plain of the former Durbuy golf course, transformed into Green Fields Durbuy.

DreamVille tents, lodges ànd atmosphere

Green Fields Durbuy combines comfort and blissful relaxation with a stunning environment that also offers, for those who wish to, a spot of action and adventure. There are eight different ways of staying at the fairylike, temporary holiday village, which offers a stunning view of the surrounding forests. DreamVille is not just moving its Bell Tents, safari-look tents, wooden Dreamlodges and Treehouses to Durbuy. The Ardennes will also be welcoming the DreamVille Skyboxes and Ensuites this summer. All accommodations are bookable via the Sunweb website.

 Obviously, the unique atmosphere that pervades DreamVille every year will be coming along, too. In addition to morning yoga sessions, you will be able to book a massage or relax by the pool with a cocktail in hand. While DJ-sets are off the turning table this time, diehard music lovers are welcome to enjoy the Green Fields Headset Experience, which will allow every guest to listen to dance music individually.

Foodies, gourmets, and plain old hungry people will be catered to on a large on-site terrace brimming with culinary delights, with a breakfast prepared by master chef Wout Bru just one of many possibilities on offer. Exploring the region or signing up for excitement and adventure at Adventure Valley Durbuy, is just the icing on the proverbial cake.

Holidays close to home

The idea for Green Fields came about after a brainstorming session between Bart Maerten and Marc Coucke, the respective owners of La Petite Merveille and Adventure Valley Durbuy, as both gentlemen went looking for novel and creative concepts for organizing vacations close to home.

“We understand that not all customers can or want to go on a flying holiday this summer. So why not choose a unique vacation close to home, at the wonderful town of Durbuy”, says Tim Van den Bergh, Sunweb Group CCO. “Naturally, we are very excited about this new joint effort with Tomorrowland, who managed to create a unique glamping experience thanks to the collaboration with Adventure Valley Durbuy.”
 “For all the fans who have to miss out on Tomorrowland this summer, this alternative is definitely worth checking out”, according to Tomorrowland spokeswoman Debby Wilmsen. “We are recreating the unique DreamVille atmosphere in the Ardennes and, rest assured, the unspoilt nature and magnificent vistas will make for some unforgettable holiday moments yet.”

Reservations can be made through the site of Sunweb. The vouchers distributed by Sunweb Group to the affected travellers who saw their Tomorrowland Winter trips get cancelled, can also be used for a Green Fields Durbuy vacation.

Tim Van den Bergh
Tim Van den Bergh Brand & Communications Director, Sunweb Group


About Sunweb Group

Sunweb Group is one of the leading travel groups in Europe with more than EUR 600m in turnover. It is the driving force behind numerous brands operating within seven international markets: The Netherlands, Denmark, Sweden, Belgium, United Kingdom, Germany and France. Sunweb is the flagship brand of the group. Sunweb is a pure online player for packaged holidays towards sun and winter sport destinations. Sunweb Group employs approximately 500 individuals and sends more than 400 representatives on to various holiday destinations to support its customers. The Sunweb Group has a pan-European identity with its tour operator activities based in Zurich, headquarters and back-office in Rotterdam, software and web development in Girona and various sales offices around Europe. The combination of a centralized organization, unique self-contracted content and strong online business model has resulted in over one million happy clients for Sunweb Group each year. Sunweb Group was acquired by Triton Fund V in February 2019.

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